The Economic Development Directory Audience
In 2006, the Economic
Development Directory was used by 280,348 viewers -- an average of almost
800 a day. Many are repeat viewers -- one consultant reports he uses the
Directory 4 or 5 times a week.
Traffic figures are available for every state,
province and consultant section in the Directory.
There are two
kinds of users:
1.- Between 65% and 70% are regular users of the Directory – consultants,
company real estate departments, industrial brokers, are typical examples. They have the Directory bookmarked on their computers.
2.- Between 30% and 35% are referred to
the Directory by Google, Yahoo or state agencies -- often business people
on first time site searches.
Your benefit: A
Text Box would bring these local business people, consultants, and major
company real estate departments to your website when they are deciding on
the 5 or 6 communities they are typically going to contact. According to
one consultant, the internet is used in over 90% of all location searches
today.
Why site selectors
use the Directory:
Smaller, often local companies: No
one broadcasts stay-move-expand investigations. The internet is used
because it is confidential -- the first information most people turn to
today. When they ask Google for "Alabama economic development" (or your
state) your state page of the Economic Development Directory is one of the
first sources suggested.
Consultants and larger companies: 1.-Today, all but the final site selection
decisions are made behind closed doors. As one consultant put it:
“Confidentiality must be maintained until the search is narrowed down to
the final 5 or 6 communities for visits.”
What advertisers report:
Georgia "I can confirm from my own webstats
that we are getting excellent results from these referrals. This is money
well spent. We asked site location consultants for links to date and
information and your site was suggested. We have not been disappointed.
Georgia Power
Maine: "Month after month, the Directory is
our top referral source." Maine & Company (State of Maine)
Arizona "We have been getting some great
traffic from your Directory." Chandler, Arizona
Alabama: "We have checked our reports on
referrals to our website and we definitely want to renew. This is a real
bargain." North Alabama Industrial Development Agency
Iowa: "We are impressed with the traffic you
have brought." Iowa Area Development Corp
Pennsylvania: "We get more than half our
referrals from your Directory." Easton Area Land Development Corp
Oklahoma: "Best bargain out there." Norman
Economic Development Corp
How to buy a Text Box: Give us an OK, and we
will put the Box up for you. We will compose copy from your website. You
can make any changes you want at any time. The cost is $15 a month.